If you have a specific photo opportunity in mind, you can add it to the media  release, or phone the picture desk of local papers. From their point of view, a local celebrity appearance or original and visual activity is going to be of most interest.

It is a good idea to take some pictures yourself - just in case no photographers turn up to cover the event. Then you can offer good-quality copies to the local press immediately afterwards - this action often pays off.

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