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Coffee Rescue Plan bearing fruit?

With world coffee prices remaining at historic lows, coffee farmers are still suffering. Most roasters have done little to help these farmers, but some companies are starting to take up the challenge set out in Oxfam's Coffee Rescue Plan.

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Starbucks
The industry giant takes up the challenge
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  Procter & Gamble
The US coffee giant is persuaded to offer fair trade coffee.
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